Tahir Rashid

Tahir is an internationally renowned academic with over sixteen years higher education experience of teaching and research in UK, Austria, Germany and Lithuania. He is the Director of PG International Marketing and Services Management Programmes at Salford Business School and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environmant).

Tahir has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences and is the co-author of the internationally acclaimed text book on Events Management. In 2012 he was invited by the Lithuanian Government as an associated professor to deliver guest lecturers to Kaunas University on consumer behaviour and customer relationship marketing.

As an experienced entrepreneur and management consultant -with a background in management, marketing and corporate strategy- Tahir has led government and European funded projects to assist SMEs and multinational organisations to enhance their management and IT capabilities. He is often sought out by news media for his views on consumer issues and has been a guest on BBC News 24.