Tatiana Sokolova

Post-doctoral Researcher, University of Michigan

I am a post-doctoral researcher at the Marketing department of the Ross School of Business at the University of Michigan. I got my Ph.D. from the Marketing Department of HEC Paris in June 2015.

I work in the area of judgment and decision-making, focusing on factors that make people change the way in which they process information. For example, I examine when people are more likely to rely on deliberative versus heuristic-based processing; or when they think about numbers in relative versus absolute terms. By uncovering factors that make consumers switch between these information processing modes, I attempt to understand when consumers are more likely to produce accurate versus biased evaluations of information.


  • –present
    Post-doctoral Researcher, University of Michigan


  • 2015 
    HEC Paris, PhD in Marketing