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Tatiana Sokolova

Research assistant professor, University of Michigan

I am an assistant professor at the Marketing department of the Tilburg School of Economics and Management. I got my Ph.D. from the Marketing Department of HEC Paris in June 2015.

I work in the area of judgment and decision-making, focusing on factors that make people change the way in which they process information when they shop, vote, or assess risk. For example, I examine when people are more likely to rely on deliberative versus heuristic-based processing; or when they focus on positive or negative candidate attributes in voting. My research on consumer decisions and voting behaviors has been published in leading international journals.


  • –present
    Post-doctoral Researcher, University of Michigan


  • 2015 
    HEC Paris, PhD in Marketing