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Professor of Marketing and International Business, Michigan State University

G. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing strategy, customer satisfaction, supply chain management, and international business. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission), provides corporate keynotes, and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum, Dinero). Dr. Hult is a member of the Expert Networks of the World Economic Forum and United Nations / UNCTAD's World Investment Forum, and is also part of the Leadership/Expert Team at the American Customer Satisfaction Index (ACSI)

He has been featured on "Talks at Google" and per Google Scholar, he is among the world's top-cited business academicians. Dr. Hult has a career ranking in the top-10 in marketing among the worldwide marketing professorate (Elsevier BV, Stanford University) and is among the "highly cited researchers" in business and economics (top 1 percent) in the world (Clarivate Web of Science). His book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most cited methods books (and published in numerous languages).

Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business He has been recognized with the John H. Dunning AIB Service Award for outstanding service to AIB - as the longest serving Executive Director in AIB's history (2004-2019) - and for developing the world's scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business). For Michigan State University, Dr. Hult has generated more than $40 million for MSU activities in contracts, grants, and matching funds.

His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg. Leveraging ACSI's billions of annual media impressions, The Reign of the Customer is complemented by multiple versions of executive training programs by the ACSI team (ACSIx) that focuses on ACSI Analytics.

More information about Dr. Hult can be found at:


  • –present
    Byington Endowed Chair and Professor of Marketing, Michigan State University


Elected Fellow, Academy of International Business