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Marketing Faculty, Odette School of Business, University of Windsor

Vincent is Executive Director and Chief Programmer of the Windsor International Film Festival (WIFF).

He joined the Board of Directors of WIFF in 2009 and served as Director of Marketing. In 2013, he was appointed Executive Director & Chief Programmer. WIFF is the largest volunteer-run film festival in Canada, an official partner of the Toronto International Film Festival, and now welcomes an audience of 45,000+ to Windsor-Essex annually. Vincent was invited to jury TIFF's annual Canada's Top 10, in 2023.

Dr Georgie proudly joined the University of Windsor in 2009, where he has served as Associate-Vice President External (2020-2023), proudly opening the historic Armouries as Director of the School of Creative Arts (2017-2020), leading the Odette MBA Program (2013-2017) and continues his permanent role as a professor of Marketing (since 2009) and returns to lead the School of Creative Arts later in April 2024.

Vincent's research interests are:
Marketing of Arts and Culture
Film and Film festivals
Cultural leadership
Awards campaigns and film industry marketing strategy
Consumer behaviour
Consumption and materialism

Originally from Montréal, Dr Georgie holds a PhD in Marketing.


  • 2009–present
    Marketing Faculty, University of Windsor
  • 2013–present
    Executive Director & Chief Programmer, Windsor International Film Festival