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University Lecturer in Marketing, Cambridge Judge Business School

Vincent's research interests are pricing; consumer search behaviour; decisions in networks and queues; competitive strategies; game theory and experimental economics.

Vincent was previously a case writer at the University of Hong Kong's Centre for Asian Business Cases (now Asia Case Research Centre), producing over 20 business cases which have been used worldwide. His recent consulting work includes a study of online/offline retail prices and price comparison websites, as well as a consumer survey study on the functioning of the market for Internet access, both commissioned by the European Commission. He has also worked as a columnist, journalist, editor, and freelance writer/broadcaster in the Hong Kong media specialising in classical music and the arts.


  • –present
    Lecturer in Marketing, University of Cambridge