I am a PhD graduate from the University of Copenhagen's TALENT Doctoral Fellowship Programme, which is co-funded by the European Union’s Horizon 2020. My research focuses on consumer behaviour, behavioural economics, and social marketing. I have a special interest in studying the illegal and unsustainable wildlife trade and the consumption of high-value wildlife products. I aim to advance and combine theories and methods from behavioural economics, social psychology, consumer research, theoretical modelling and simulations, and data science to create a transdisciplinary foundation for studying consumer behaviour with environmental and public health implications.