Yale Wong is Research Associate at the Institute of Transport and Logistics Studies (ITLS): Australian Key Centre in Transport Management at the University of Sydney Business School. Yale’s research focus encompasses three core facets in future mobility, transport contracts and bus operations. A major area of work for Yale is to market test the mobility as a service (MaaS) proposition with the aim to understand what the community demands and businesses are willing to provide. Yale won the David Willis Prize (2018), ITLS Research Prize (2018), and was selected by Intelligent Transport Systems (ITS) Australia as Youth Ambassador to the World Congress (2019), and as recipient of the Young Professional Award (2019). In addition, Yale undertakes a number of advisory and consultancy projects with clients ranging from bus operators to industry associations, vehicle suppliers and local government. Having previously worked in bus operations with experience in network planning and service development, Yale continues to be called upon regularly by the bus industry in his now strategic capacity looking to the future of the industry in an era of disruption and change.