Yin Yin Lu is a DPhil Candidate at the Oxford Internet Institute (OII) and Balliol College, as well as a Clarendon Scholar. She is fascinated by the intersection between language and technology, and her research focuses on the hashtag, one of the most notable sociotechnical phenomena of the 21st century. Prior to joining the OII, Yin obtained a Masters in English Language from the University of Oxford (Lincoln College) and a Bachelor of Arts from Columbia University. Between these degrees, she worked at Pearson Education and 10 Speed Labs, a digital media agency in Manhattan. She is the founder and co-convenor of the #SocialHumanities network at The Oxford Research Centre for the Humanities (TORCH), and her ultimate objective is to reinvent the novel—along with the very acts of reading and writing—through new media technologies.