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Concordia University Chair in Consumption, Markets, and Society, Concordia University

My current research explores two separate streams: 1) Taste and its shaping of markets, products, and everyday practices; 2) The intersection of technology and markets and its implications for society.

My work has been funded by Social Sciences and Humanities Research Council of Canada, Fonds Québécois de la Recherche sur la Société et la Culture, Concordia University Research Chairs Program, Petro Canada Young Innovators Program, Association for Consumer Research, Marketing Science Institute, and was featured in the Harper's Magazine, Wall Street Journal, Globe and Mail, WIRED, Psychology Today, Montreal Gazette, Vancouver Sun, Ottawa Citizen, Calgary Herald, The Star Phoenix,, Le Devoir, L'Actualite, La Presse, Miller Mc-Cune (now called The Pacific Standard), Wisconsin Public Radio, CBC Radio, The Fader, Profit Magazine, Flavorwire, Isthmus Magazine, Yahoo News, LiveScience, and numerous blogs.


  • 2007–present
    Concordia University Research Chair in Consumption, Markets, and Society, Concordia University