Mix and Match Studio/Shutterstock December 19, 2022 How the 2022 World Cup has highlighted the complexities of corporate activism Samuel Jones, University of East Anglia When done authentically, corporate activism looks and appears easy, but it’s actually easy to get wrong.
Three cheers! Monkey Business Images March 7, 2019 How alcohol companies are using International Women’s Day to sell more drinks to women Carol Emslie, Glasgow Caledonian University Alcohol is a leading cause of early deaths among 15- to 49-year-old women worldwide, but drinks marketers love using empowerment to sell them more products.
The Slants in concert/Tommy Byrd/Flickr June 23, 2017 US Supreme Court decision risks deluge of racist and offensive trademarks Enrico Bonadio, City, University of London Have American companies just been given the green light to deploy “edgy” branding that goes way too far?
Justin Green/Flickr April 13, 2017 Punked? How an upstart brewing company sold up and sold out Scott Taylor, University of Birmingham Independent brewer joins the long list of small counter-culture firms that sold us revolution and walked away wealthy.