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Articles on Pinktober

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Many women with metastatic breast cancer feel left out of annual ‘Pinktober’ awareness drives because these campaigns tend to focus on earlier, more curable stages of the disease. kali9/E+ via Getty Images

Breast cancer awareness campaigns can do a better job supporting women who’ve received a stage 4 diagnosis, instead of focusing only on early detection and ‘beating cancer’

A diagnosis of metastatic breast cancer means having cancer for the rest of one’s life – a situation with very different needs and concerns compared to earlier stages of the disease.
A Breast Cancer Awareness sign is seen before an NFL football game between the Washington Football Team and the Baltimore Ravens on Oct. 4, 2020, in Landover, Md. (AP Photo/Susan Walsh)

Breast cancer awareness is not enough: Public health strategies need to be based on prevention

Awareness-raising alone is an ineffective solution to the breast cancer epidemic. We need more action on primary prevention to limit exposures to known and suspected breast carcinogens.
Breast cancer pink has become the signifier of a new feminism more concerned with awareness than protest. GaiaRae Veliz/Flickr

Girlie or girl power? Breast cancer and the cult(ure) of pink

Pinktober, when hundreds of products turn pink for breast cancer, is a curious month – more carnival than commemoration; more rose-coloured glasses than true blue conscious raising. Concerns have been…

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