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A mourner in Calgary places flowers at a memorial for a Cargill worker who died from COVID-19. A PR campaign that alleged workers would rather collect government assistance than work failed to mention their employment in industries hit hard by COVID-19. THE CANADIAN PRESS/Jeff McIntosh

Public relations is bad news

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.

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