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Articles on Coronavirus

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Indian health workers doing health checks in Mumbai, June 17, 2020. AP Photo/Rafiq Maqbool, File

Ending the pandemic will take global access to COVID-19 treatment and vaccines – which means putting ethics before profits

The high cost of pharmaceuticals often means only the richest patients get lifesaving medicines. As coronavirus drugs emerge, it will require hard, creative work to ensure they’re available to all.
People wear face masks as they gather in a city park on Canada Day in Montréal. Incentives could encourage more Canadians, especially younger Canadians, to embrace COVID-19 safety measures. THE CANADIAN PRESS/Graham Hughes

To change coronavirus behaviours, think like a marketer

Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.

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