Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
Across the United States, police are shielded from both public and departmental accountability by multiple layers of contractual and legislative protections.
Young men make up the majority of black people killed by police in the US. That's fed a perception that black women are somehow shielded from the threat of police violence. They aren't.
Washington, DC Mayor Muriel Bowser ordered 'BLACK LIVES MATTER' to be painted on a street near the White House. The act would have been considered vandalism had it not been done by city workers.
Another world is possible when we defund and reimagine policing as we know it. A review of police budgets could mean more money towards community initiatives.
Sweeping changes were possible in the past because black leaders were willing to risk their lives and call out problems before they became crises.
The US has a centuries-old tradition of killing black people without repercussion – and of publicly viewing the violence. Spreading those images can disrespect the dead and traumatize viewers.