Understanding the success of the ABC’s War on Waste is a lesson in behavioural psychology. Research reveals five ways to guide other entertainment-education interventions to similar success.
The process that brought you your morning latte could have produced half a kilogram of CO₂.
In places where reusable cups are allowed, coffee drinkers, cafe owners and local governments can use insights from behavioural science to discourage use of throwaway cups.
Recently washed cups could be safer than single-use containers that could have been sitting around for ages.
Disposable coffee cups demonstrate that recycling could be successful – with a bit of joined-up thinking.