A youthful Fed Square satisfied five criteria to be added to the Victorian Heritage Register. The listing protects the square as a public place, but doesn't prevent its continuing evolution.
Federation Square may be less than 20 years old, but that doesn't mean it can't be heritage listed. Heritage value depends on many things including cultural significance
It took Melbourne a very long time to create a civic square that served the citizens rather than commerce. Now an Apple store is to be built there, unless parliament supports a disallowance motion.
Apple’s interest in Federation Square, and in co-opting the idea of the public square in general, goes beyond the quest for profit.