Menu Close

Articles on Giving Tuesday

Displaying all articles

Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.
The Salvation Army is among the top few U.S. charities. CityOfFortWorth

How the Salvation Army’s red kettles became a Christmas tradition

Around this time of the year, the Salvation Army's red kettles become visible as part of holiday giving. How this British evangelical organization came to the US is interesting history.

Top contributors

More