Trying too hard to keep spending low can make organizations struggle and take a toll on their staff.
Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.
Because large organizations have bigger budgets, they can more easily afford to excel at online fundraising through social media.
Around this time of the year, the Salvation Army's red kettles become visible as part of holiday giving. How this British evangelical organization came to the US is interesting history.
Some people are more inclined to give when they know their friends will find out.
As Americans make decisions about year-end giving, how much of it will be influenced by their faith?
Donors who support charitable causes have a 'taste' for giving, researchers found.
Digital innovations are making it easier to give to charity and for donors to become informed before they support nonprofits.