Whether they are single or married, giving as a group or on their own, women express their generosity in distinct ways.
Even after donors boosted their charitable giving at other times of the year, people donated 25% more than in 2019 through the annual campaign.
Most Christian churches were relying heavily on 'collection plates' to pay their bills before the pandemic struck. And less than half were doing any online fundraising as of 2018.
Because large organizations have bigger budgets, they can more easily afford to excel at online fundraising through social media.