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Articles on Inoculation theory

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The message might not come through if you put all your communication eggs in one theoretical basket. buydeephoto/Shutterstock.com

Facts versus feelings isn’t the way to think about communicating science

Reports of facts’ death have been greatly exaggerated. Effective communication jettisons the false dilemma in favor of a more holistic view of how people take in new information on contentious topics.
A shot of fake news now and your defenses are raised in the future? funnyangel/Shutterstock.com.

Inoculation theory: Using misinformation to fight misinformation

Does science have an answer to science denial? Just as being vaccinated protects you from a later full-blown infection, a bit of misinformation explained could help ward off other cases down the road.

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