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Articles on Limbic system

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How digital marketing of legal but harmful products escalates health threats to the most vulnerable

So-called ‘limbic capitalism’ uses social media to target the brain’s reward centres. In the process it escalates health threats to the most vulnerable consumers.
Toronto Maple Leafs’ goaltender Frederik Andersen is scored on by Montreal Canadiens’ Andrew Shaw during second period NHL hockey action in Montreal in April. THE CANADIAN PRESS/Graham Hughes

From the penalty box to the ballot box, our brains are wired for tribalism

Our neural hardware responds differently when we perceive people to be on “our team.” This hard-wiring allows for both positive and negative biases.

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