The temptation to cash in on a global phenomenon might be strong. But Mattel has a history of fiercely protecting the Barbie brand with legal action.
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Are you for or against Barbie? Writer-director Greta Gerwig piles irony upon irony to finally render the question completely redundant.
Barbie is an icon of nostalgia — but she’s also a forerunner of the metaverse.
A branding expert explains how this iconic but controversial doll has gone from teenage reject to movie star in 64 years.
Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.
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Professor of Marketing, Royal Holloway University of London
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Assistant Professor of Human Development and Family Studies, Michigan State University
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PhD Student in Media, Technology & Culture, University of Toronto
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Professor of History, University of Canterbury
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Chair of Private Law, Te Herenga Waka — Victoria University of Wellington
