Nolan Higdon, California State University, East Bay
Since the 2020 election, the slide in ratings for many large networks has been particularly acute. What’s driving this exodus, and where are viewers going?
Joe Rogan’s ability to attract young male listeners is particularly powerful in today’s fractured media environment.
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By sidestepping partisan pigeonholing and appealing to the anti-establishment impulses of young men, Rogan has brought together an audience that advertisers have long coveted.
Fox News has a faithful audience.
AP Photo/Richard Drew
Fox News viewers sway religious. A dive into who exactly is watching shows that it is a favorite among white evangelicals, Mormons and members of the Eastern Orthodox Church.
Fox was just as likely to use the phrase ‘president-elect’ as MSNBC and CNN.
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Using machine learning to study over 85 million YouTube comments, a research team has, for the first time, identified linguistic differences among cable news viewers.
Tucker Carlson is a big fan of the phrase ‘they hate.’ Usually, he’s talking about Democrats.
YouTube
The conservative cable news channel particularly favors the term when explaining opposition to Donald Trump. This framing of the news can lead Fox viewers to see the world as us versus them.
Mueller testifies before the House Intelligence Committee.
Reuters/Alex Brandon
To one scholar of the post-truth era, tuning in to Robert Mueller’s testimony Wednesday was to hear a duel over the facts. Not what the facts imply – but what the facts are.
In the first year of ‘Russiagate’ coverage, the combined profits from Fox News, MSNBC and CNN increased by 13 percent.
Nick Lehr/The Conversation