Pro sports teams use big data to win big. It's time for colleges to get students in on the action, a computer science professor argues.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
The successes of the NBA's #WholeNewGame provide important lessons for performing artists about audience investment and hybrid digital-live events.
For decades, athletes, as a general rule, steered clear of politics. Teams and sponsors liked it that way, and fans did, too. No more.
When professional athletes refuse to play, they engage in activism that can't be co-opted by team owners and corporate sponsors.
The NBA stands behind the rights of players to protest. But the league finds itself in a delicate position, trapped between the competing demands of its advertisers, TV partners, owners and players.
The NBA playoffs may resume Friday or Saturday following the Milwaukee Bucks' boycott over the Jacob Blake police shooting.
Sports is typically a reflection of society, not an exception to it. COVID-19 seems to have turned the model of professional sport inside out.
It will be possible to compare the outcomes of games with and without fans, giving new insights into the relationship between fans, home-field advantage and clutch performances.
When Mikey Williams, one of the nation's top high school basketball players, announced that he was thinking about going to a historically black college, the college basketball world paid attention.
The hyper-competitiveness of Michael Jordan may work on the basketball court, but the win-at-all-cost American culture that Jordan represents is not what's needed to end the coronavirus pandemic.
The COVID-19 pandemic is forcing companies, universities and even the NBA to break contracts. What does the law say about liability in a situation like this, and does the money have to be returned?
As the new coronavirus has spread around the world, sporting matches and events have been staged behind closed doors, postponed and increasingly cancelled outright.
A social psychologist explains how you can be so deeply affected by the death of someone you've never met.
Unlike when Kobe Bryant went straight from high school to the NBA, future superstars must now spend at least one year in college or overseas. A sports scholar explains how that could soon change.
A data scholar explains why playing at home doesn't provide the boost that it once did.
Protest, or the lack of it, can reveal one's priorities and values. In failing to stand up to China, LeBron James and the NBA told us something about theirs.
China's attempts to bully the NBA over political expression might prove to be a lesson in how much the new superpower can throw its weight around.
Achilles tendon pain is surprisingly common in people over the age of 50. Strength training can help you recover and protect against future injury.
Because professional athletes are thought to be paragons of physical and mental toughness, their psychological health has long been a taboo topic. That's starting to change.