Articles on O2

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November 2, 2015

How Dr Dre picked up the ball and ran with it despite Rugby World Cup’s tight marketing scrum

Professor Justin O'Brien, Royal Holloway University of London

The attempt to hand-off unofficial advertising during the RWC failed.

A R Rahman performing during the 83rd Academy Awards. REUTERS/Gary Hershorn

August 14, 2015

How A R Rahman brought Bollywood soundtracks to the Western world

Anna Morcom, Royal Holloway University of London

Rahman’s performance at London’s O2 show how popular Indian cinematic music is growing in the West.

November 26, 2014

Telefonica calling: why BT’s return to mobile is inevitable

Nigel Linge, University of Salford

The news that BT is in talks to buy either the O2 or EE mobile phone operators comes as no surprise. The UK telecoms market is one of the most competitive and regulated in the world and with traditional…

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Professor Justin O'Brien
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
Anna Morcom
Reader in Ethnomusicology, Royal Holloway University of London
Nigel Linge
Professor, Computer Networking and Telecommunications, University of Salford

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