Who gets to decide what we call the things we eat? Increasingly, wealthy plant-based food moguls.
Dairy has the biggest environmental footprint, but some plant-based alternatives come with a number of environmental issues, too.
Margarine makers once had to colour their product pink. Calls to restrict the use of the word milk are similarly protectionist.
New Zealand’s dairy industry is arguing consumers are being misled if the term “milk” is used for plant-based products such as almond or coconut milk, but consumers are savvier than that.