Tim Hortons changed Roll up the Rim to include a digital element. A statistician correctly predicted that playing on the last day of the contest would dramatically increase the odds of winning.
Policymakers need to figure out ways to sustain the behaviors that are helping flatten the curve as cities begin to end their lockdowns.
The Tim Hortons coffee chain has made some changes to its iconic Roll up the Rim contest, including the addition of "digital rolls." A statistician explains how this changes the odds of winning.
People have to make countless decisions on a daily basis that involve some degree of risk, from boarding a plane to crossing the street. The trouble is most of us don't weigh risk well.
People aren't the perfectly rational, number-crunching risk-takers that traditional theory suggests. Research shows a whole variety of factors feed into risk-taking.