Understanding numbers in the news or social media can empower you to figure out risks and make good choices. Here’s what to look out for to make sure you aren’t misled by COVID-19 coverage.
During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
Scicomm is a hashtag, and there are many programs that claim to teach scientists how to be better communicators. But it’s hard to show exactly what they’re accomplishing.
Science communication succeeds when it takes community knowledge seriously, works with other belief systems, and expects researchers to contribute to society.
A survey of over a thousand scientists reveals that their goal when communicating about their work is to help the rest of us make evidence-based decisions that draw on scientific findings.
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The first peer-reviewed survey of Doctor Who fans’ attitudes to science reveals it was literally life-changing TV for some. But the verdicts were surprisingly nuanced and sometimes contradictory.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Researchers found that aggressive messaging and framing current events as a ‘war on science’ had different effects on how liberals and conservatives felt about scientists’ credibility.
The scientific community always wants more cash to fund research. A new study examines whether more concrete knowledge of science or more general interest in it is likelier to loosen the pursestrings.