The first peer-reviewed survey of Doctor Who fans' attitudes to science reveals it was literally life-changing TV for some. But the verdicts were surprisingly nuanced and sometimes contradictory.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Researchers found that aggressive messaging and framing current events as a 'war on science' had different effects on how liberals and conservatives felt about scientists' credibility.
The scientific community always wants more cash to fund research. A new study examines whether more concrete knowledge of science or more general interest in it is likelier to loosen the pursestrings.