A survey of over a thousand scientists reveals that their goal when communicating about their work is to help the rest of us make evidence-based decisions that draw on scientific findings.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Professor Greta Dreyer, head of the Gynaecological Oncology Unit at the University of Pretoria, being interviewed by SABC TV.
Mariki Uitenweerde, Eyescape Photography
Under 10 percent of new Citi Bike and Divvy bike docks are sited where residents suggested using interactive online maps, a new study shows. But that doesn't mean city officials weren't listening.
An image from the International Space Station captures plumes of smoke from California wildfires on August 4, 2018.
NASA
Four scientists talk through the ways they now build outreach into their work as a way to spread their research's impact – something that wasn't the norm for past generations of academics.
Your minute is nearly up.
Shutterstock/Mike Flippo
Scientists who engage with the public may have goals about influencing policy or behavior. But they also need to think about the short-term objectives that will help get them there.
Dr Ian Moffat explaining ground penetrating radar to community members during a survey of the Innamincka Cemetery.
Julia Garnaut
The impact of plant disease may be reduced if people are made aware of the many pathways for plant-killing microbes -- and why preventing their spread matters to us all.
With the right skills, scientists can draw journalists like bees to honey.
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Professor of Management & Organizations; Professor of Environment & Sustainability; Holcim (US), Inc. Professor of Sustainable Enterprise at the Ross School of Business and School of Environment and Sustainability, University of Michigan