The AFL Grand Final is more than a physical contest between professional athletes: it is a day we collectively make meaning, and create culture.
Supporting one's child on a sports team isn't always a walk at the ballpark. Parents face complex demands that require a repertoire of skills that are rarely discussed or taught.
Too often athletes are forced into a narrative in which their sport overtakes everything, to the detriment of their health and future happiness.
As the business of sport booms why does this come with an increasing frequency of integrity scandals of bribery, corruption and cheating?
Efforts to wipe out doping, match fixing, corruption and other threats to sport integrity need to start at the local level.
Lance 'Buddy' Franklin's story highlights not only the persistent stigma surrounding mental illness, but the potential of sport to help tackle it.