New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
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It’s easy to assume that the practice has few, if any, downsides. But a new study explored some of its social repercussions.
While past studies have placed the proportion of child-free American adults at somewhere between 2% and 9%, a study found that in Michigan, over 1 in 4 adults don’t want kids.
Is it time for some scientists to turn back to pre-COVID-19 research?
Whether you are predicting the outcome of an election or studying how effective a new drug is, there will always be some uncertainty. A margin of error is how statisticians measure that uncertainty.
The prospect of going to university is exciting but it can also be an anxious time. Here are the things you need to know from the start.
Top contributors
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Berry Chair of New Technologies in Marketing and Professor of Marketing, The Ohio State University
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Senior Lecturer in the School of Life Sciences and Education, Staffordshire University
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Lecturer in the School of Life Sciences and Education, Staffordshire University
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Professor of Psychology, Michigan State University
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Professor of Statistics, University of Connecticut
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Professor of Microbiology, UT Southwestern Medical Center
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Professor and Chair of Pediatrics, University of Pittsburgh Health Sciences
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Associate Professor of Psychology, University at Buffalo
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Associate Professor of Psychology, Michigan State University
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Assistant Professor of Marketing, University of Notre Dame
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Doctoral candidate in Social Psychology, The Ohio State University
