Sneakers have become highly covetable collectors’ items.
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As sneakers have gone from sportswear to fashion item, the market for the shoe has exploded.
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Endurance running is experiencing its ‘marginal gains’ moment.
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New rules on athletes’ trainers were on the cards since Eliud Kipchoge ran the first sub-two hour marathon in special Vaporflys.
The key to record-breaking performances?
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As record running times drop, what role is footwear playing?