The result in Warringah can be seen as being fought on local issues, where the former prime minister had come to be out of step with his constituents.
GetUp! has notched many political victories since launching in 2005. Now, independents and conservatives are trying to replicate its approach to grassroots political participation.
In the research's February round, many participants hadn't heard of Steggall. By last week – unsurprisingly given the rash of publicity – everybody had, although some knew little detail about her.
The former prime minister has changed his mind yet again on the Paris targets, this time because he is under pressure in his seat of Warringah.
The Sydney electorate of Warringah will be one of the most fascinating battlegrounds in the May election, with a high profile independent Zali Stegall challenging former prime minister Tony Abbott.
Just as with Kevin07, formerly Coalition-friendly independents gave life-long centre-right voters a way to break ranks without feeling like they were being disloyal. Zali Steggall is doing the same.