Graffiti exists in our public spaces, our communities, and our streets – and it has many detractors. Why, though, don’t we spend more time worry about the impact of advertising on public space?
Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…