When financial times are tight, only those with soft power ambitions can see the economic sense in World Cups or Olympic Games.
From 2026 there will be more teams, more matches - and more tickets sold.
Investing in staging sport is ultimately a matter of turning the entire host environment into a stage.
Since the 1970s, several Asian countries, such as China, Japan, and South Korea, have strongly increased their influence in the Olympic movement.
The main objections raised to FIFA"s planned expansion of the World Cup are that the decision has been made on financial and/or political rather than footballing grounds.
Sam Allardyce may not have the immediate appeal of Ferguson, Mourinho or Guardiola, but his approach has serious value for execs.
Whether the women's U.S. soccer team wins its fight for pay equity, its existence alone shows just how much has already been won.
Despite Australia squandering $43 million on a failed bid for the 2022 FIFA World Cup, the Lowy football dynasty lives on.
Eight sports have presented their case for inclusion in the 2020 Tokyo Olympics. But it was tenpin bowling’s application that generated the most debate in the media and the wider public.