The new movie about P.T. Barnum couldn’t come at a better time: It's impossible not to see his ghost in our culture, in our advertisements and in our president.
Discounts can be really powerful in driving sales, but companies should be wary of overusing them.
Virtual reality holds huge potential for advertisers but we should all take note of its potential for manipulation.
Customers who make purchases under pressure don't use the usual 10-day cooling-off period given under law, new research finds.
Is hanging-up the only way of getting rid of cold callers?