Ads – Berita, Riset, dan Analisis – The Conversation

Artikel-artikel mengenai Ads

Januari 31, 2024

Super Bowl ads: It’s getting harder for commercials to score with consumers

Linda Ferrell, Auburn University dan O.C. Ferrell, Auburn University

Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.

September 8, 2021

Beth L. Fossen, Indiana University

Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.

Januari 6, 2020

David Markowitz, University of Oregon

A new study analyzes the language in nearly 680,000 pet adoption ads.

Agustus 20, 2018

Ramsi Woodcock, University of Kentucky

In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.

Ramsi Woodcock
Assistant Professor of Law, University of Kentucky
David Markowitz
Associate Professor of Communication, Michigan State University
Beth L. Fossen
Assistant Professor of Marketing Kelley School of Business, Indiana University
O.C. Ferrell
Professor of Ethics, Auburn University
Linda Ferrell
Professor of Marketing, Auburn University