Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn't matter how many followers influencers have.
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it's causing harm as well as good.
Successful communication is about understanding feelings.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
As new rules come into force to stop damaging gender stereotypes in advertising, a psychologist assess what impact they will have.
2019 marks the 60th anniversary of the world's most famous doll, Barbie. It's an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn't changed yet.
How sperm bank marketing meets the growing demand for donations.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old as our cities.
The group's bottom line has been shaky for years. And its board has been unwilling or unable to respond.
Caroline Fisher on the spin machines of #AusVotes19.
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Consumption has become the primary form of self-identity and self-expression.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.
Algorithmic guardians could be programmed to manage our digital interactions with social platforms and apps according to our personal preferences.
In ads, robots typically are scary, sad or stupid. Real-life robots and artificial intelligence systems are none of those.