Artikel-artikel mengenai Advertising

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Libby’s continues to fiercely compete with pumpkin pie peddlers Borden’s, Snowdrift and Mrs. Smith’s for a place on the Thanksgiving table. Jean Beaufort

How advertising shaped Thanksgiving as we know it

At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table.
The latest storefront advertisements from lingerie retailer honey birdette have drawn a wave of criticism from the public. Facebook/Verina Green

Honey Birdette and the changing attitudes to sex in advertising

Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
Movies from the “neo-noir” genre offer a darker and bleaker vision of the city, in stark contrast to the world of the TV sit-com. Tan Zi Han/Shutterstock

Movies and TV choose to tell us different stories about the cities of today

Movies often portray the city as a dystopia, particularly in the 'neo-noir' genre, which explores postmodern themes. TV shows and ads present an altogether sunnier picture of life in the city.
Some of the Facebook and Instagram ads used in 2016 election released by members of the U.S. House Intelligence committee. AP Photo/Jon Elswick

Why social media may not be so good for democracy

A scholar asks whether democracy itself is at risk in a world where social media is creating deeply polarized groups of individuals who tend to believe everything they hear.
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails. (Creative Commons)

Enabling innovation: Lessons from Crystal Pepsi

It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Advertising through online influencers is shaping consumer law, business models and people’s careers. Nico Aguilera/Flickr

Business Briefing: the ‘get rich quick scheme’ influencing what you buy

Business Briefing: the ‘get rich quick scheme’ influencing what you buy. The Conversation19,6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own. (Shutterstock)

Do minorities prefer ads with white people?

Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
Why have successive federal governments not regulated junk food marketing to control obesity? The reasons aren’t as obvious as you might think. from www.shutterstock.com

Fat nation: the rise and fall of obesity on the political agenda

No wonder obesity is a tough public health issue for governments to deal with. Our research has uncovered a range of barriers to tackling it, some more obvious than others.

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