Sports media has typically operated under a ‘one and done’ model: focus on women’s sports during high-profile events, before returning to routine coverage of men.
The hyper-competitiveness of Michael Jordan may work on the basketball court, but the win-at-all-cost American culture that Jordan represents is not what’s needed to end the coronavirus pandemic.
Media giants like ESPN may have thought that eSports was a fad but not anymore. Revenue from eSports video games are set to take over traditional sports leagues.