The football clubs of Western Europe are off to Asia this summer in the hope of engaging fans and building relationships with some of their target customers. For example, China plays host to the Barclays…
Perhaps it is a matter of culture, possibly it is something to do with indifference, but sporting mega-events appear to be considerably less popular in Brazil than in the UK. Whereas a majority of the…
Sepp Blatter, the 77-year-old president of FIFA, the international governing body of football, has put his foot in it – again. Having made suggestions in 2004 that women in sport should wear tight shorts…
Walk down the high streets of Britain, through the shopping malls of the United States or around the retail complexes of East Asia, and you will inevitably be confronted with a McDonald’s food outlet…
Since Alex Ferguson resigned as Manchester United’s manager he has been credited with everything from reversing the recession to single-handedly putting Manchester itself on the global map. One person…
Athletes and officials in charge of collision sports (such as rugby league, AFL and American football) have an uneasy relationship with concussion; it’s an unavoidable feature of their games and there’s…
We’ve heard a lot about concussion this AFL season, with claims that too many knocks to the head can cause mental illness, calls for more research into the possible link between football concussions and…
As iconic sporting images go, there are few finer specimens than the picture of Brazilian genius Pele shaking hands with England captain Bobby Moore, after their teams battled to a 1-0 victory for Brazil…
The late Johnny Warren deftly described some Australians’ attitude to football as being a game for “sheilas, wogs, and poofters”. Whilst public interest has increased markedly following successive World…
I was at a high-performance coaching conference in The Netherlands when FIFA President Sepp Blatter announced the soccer World Cup hosts of 2018 and 2022. I skipped a few keynote speeches to watch the…