Should luxury brands display their logo on everything?
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If you’ve watched many period dramas, you’ve probably seen a mantua. It was worn over a pair of stays (corset) and an often contrasting petticoat. The draping fabric created a front-opening gown.
The popularity of unconventional luxury brand collaborations with young adult Chinese consumers opens potential opportunities for local producers of high end goods.
Across these retail places, cultural workers like stylists and visual merchandisers colour our purchases. How do they do it? I aimed to find out.
Kontributor teratas
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PhD Candidate, Sociology, University of Toronto
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Assistant Professor, Hanken School of Economics
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Senior Lecturer in Marketing, Monash University
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Senior Lecturer, Institute for Humanities and Social Sciences, Australian Catholic University
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Senior Lecturer in Marketing, University of Roehampton
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Professor of Marketing, University of Southampton
