Artikel-artikel mengenai Consumers

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The rush of dopamine upon opening a subscription box is similar to the one experienced by gamblers. hectore/Flickr

What makes us sign up to subscription boxes

Retailers are banking on some of our behavioural and emotional traits to get us to sign up to subscription boxes.
Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Canadian grocery chains are recognizing the potential for growth in online shopping and delivery, but Canadians are slow to embrace the service. (Shutterstock)

Why Canada is wary of online grocery shopping

Online grocery shopping is a potential growth area for Canadian grocery chains. Yet Canadians are proving to be lukewarm about buying groceries online, preferring to shop in stores.
Consumer Financial Protection Bureau Director Richard Cordray, center, plans to step down at the end of the month. AP Photo/Steve Helber

Why we need to save the Consumer Financial Protection Bureau

The decision by the bureau's founding director to step down this month offers Republicans and the Trump administration a chance to finally gut the bureau they've long despised.
Consumers often distrust mission-driven groups that earn profits. Brian A Jackson/Shutterstock.com

A big hurdle do-good companies face

People may initially assume the worst when they encounter for-profit companies with social missions. What can these social ventures with good intentions do to gain people’s support?
Sales of electric vehicles are growing fast, especially in Europe. Sopotnicki/Shutterstock.com

How electric vehicles could take a bite out of the oil market

Shifting to plug-in cars wouldn't be enough to max out global oil consumption by 2040. But it could help make that happen if cities pitch in and ride-sharing doesn't crowd out public transportation.

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