Artikel-artikel mengenai consumer behaviour

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Researchers studied whether subtly being exposed to different colors could change tipping behavior. Anutr Yossundara/Shutterstock.com

Want better tips? Go for gold

Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Modern slaves are not kept in literal chains, but this does not justify being oblivious to it. Consumers should care about how a product is made. Shutterstock

We all buy slave-made products: here’s how we avoid feeling guilty

Hidden slavery is a growing global problem but we continue to turn a blind eye and embrace a seemingly insatiable demand for fast, cheap goods and services.
Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves. rawpixel/Unsplash

No presents, please: how gift cards initiate children into the world of ‘credit’

Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?
Spanish activists protest against retailers using factories in a building in Bangladesh which collapsed, killing more than 600 people. Reuters/Albert Gea

How divestment campaigns can change the rules in a profit-driven world

"Shaming campaigns" have been successful in attracting attention to transnational issues like inhumane working conditions and environmental degradation. But shaming guilty corporations is only the first step.

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