Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
The perspective that U.S. retailers are somehow more prone to failure than Canadian retail chains is unconvincing, but the Canadian retail landscape is challenging for newcomers.
The global trade of counterfeit and pirated products costs countries like Canada billions a year. Governments and industries must come together to protect Canadians.
Companies seen as big polluters suffer little in terms of reputation and sales when they are found making misleading claims about protecting the environment.
Masud Ibrahim, AAM University of Skills Training and Entrepreneurial Development dan Robert E. Hinson, University of Ghana
The introduction of these technologies in Ghana has created an enabling platform for consumers to use their mobile phones to pay for goods and services
Studies show that when people can ride in a car without having to operate it, they increase their car use. That could increase traffic and pollution, unless government puts a price on car travel.