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Behaviour change

Analysis and Comment (5)

One memorable goldfish. One memorable goldfish. Flickr/ Benson Kua

The goldfish test that can change your behaviour

The average Australian spends more than five hours watching YouTube every month. With such high viewership, it’s no surprise that interest groups are reaching out with YouTube to try to change people’s…
Rent is free, but scientists turn your lights on and off and open and close your doors remotely. Rent is free, but scientists turn your lights on and off and open and close your doors remotely. University of Salford

Close doors, boil less water, turn down the heat – save £600

Britain’s housing stock is old and leaky. The vast majority fails to meet modern energy efficiency standards, is responsible for over a quarter of the nation’s greenhouse gas emissions, and is often very…
It’s just an illusion: drinking more coffee every day to keep alert. It’s just an illusion: drinking more coffee every day to keep alert. PA/Geoff Caddick

Caffeine withdrawal drives need for more but are we addicts?

Caffeine is humankind’s favourite drug. It’s estimated to be consumed by 80% of people worldwide, and most of us consume several doses a day. This popularity would appear to be explained in large part…
Campaigns to switch off won’t work until they fit in with the ways we already behave. Campaigns to switch off won’t work until they fit in with the ways we already behave. Andrew Huff

Hard habit to break: getting out of our energy wasting ways

Reducing greenhouse gas emissions requires behavioural change. But how do we get individuals into this habit or, for that matter, any habit that reduces energy consumption? Two academic disciplines concern…
A simple step towards saving the environment may lead to more environment action … or not. A simple step towards saving the environment may lead to more environment action … or not. Department of Energy Solar Decathalon

Simple steps to save the environment may not make much difference

Many environmental organisations, governments and businesses rely on “positive spillover strategies” to drive pro-environmental behaviour change. These strategies rest on the assumption once someone has…

Research Briefs (1)