Articles on royal brand

May 2, 2023

From Corona beer to the coronation, the crown is branding fit for a king

John M.T. Balmer, Brunel University London

There will be not one, but seven crowns present at the king’s coronation ceremony.

January 10, 2023

Pauline Maclaran, Royal Holloway University of London

The drama around the revelations in Harry’s book are just the latest episode in the royal soap.

January 19, 2022

Pauline Maclaran, Royal Holloway University of London

We’re likely to see a lot less of Andrew, and a lot more damage control in the form of positive headlines.

Pauline Maclaran
Professor of Marketing & Consumer Research, Royal Holloway University of London
John M.T. Balmer
Qoundam Professor of Corporate Marketing, Brunel University London