Pressure for greater transparency by food producers and retailers about costs is increasing as rising grocery prices hit the hip pocket.
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Articles on shrinkflation
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The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.
Canadians are bargain-hunters when it comes to food, and so food manufacturers try to keep prices low. But does that mean they should engage in ‘shrinkflation?’
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Director, Agri-Food Analytics Lab, Professor in Food Distribution and Policy, Dalhousie University
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Senior Lecturer in Marketing, Queensland University of Technology
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Senior Lecturer in Marketing, Macquarie University
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Lecturer in History, University of Newcastle
