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Articles on Surge pricing
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Although Wendy’s won’t be exploring dynamic pricing until 2025 at the earliest, this type of pricing strategy is nothing new for many industries.
Watch out for booming burger prices in barbecue season.
Popular cab-hailing service Uber seems as accident-prone as ever, attracting criticism for quadrupling its rate to a minimum of $100 during the Sydney siege hostage situation. Having been criticised in…
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Omar H. Fares is a Friend of The Conversation.Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Emeritus Professor, University of Nottingham, (currently CEO and Senior Vice President of the PETRA Group), University of Nottingham
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Associate Professor. Durham University Business School, Durham University
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Associate Professor of Quantitative Marketing and Analytics, McGill University
