Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Academic rigour, journalistic flair
Articles on TV advertising
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Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
The Olympics are usually profitable for broadcasters and show off the future possibilities of media technologies.
The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.
Top contributors
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Professor of Advertising, RMIT University
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Professor of Communication and Journalism, University of Maine
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Professor and William R. Kenan, Jr. Chair in the Department of Political Science , Vanderbilt University
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Associate Professor of Marketing, Boise State University
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Assistant Professor of Marketing, Boise State University
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Professor of Marketing, Auburn University
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Professor of Ethics, Auburn University
