The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Simply copying and pasting what works without adjusting for local circumstances is very risky.
Fears from retailers that shoppers will curtail purchases is generally unfounded - but not for a few categories.
We want products that last, it's up to manufacturers to provide us with the information we need to buy them.
Black Friday sales are expected to continue their upward trend thanks to savvy retailers and consumers who can't resist a bargain.
Almost everyone wants to throw out less food. The good news is that even something as simple as organising your fridge into zones for different food types can stop your bin filling up.
New research shows one in four shoppers misjudge the value of supermarket deals.
Consumers are more likely to choose locally sourced products when shopping, and define “local” as foods from their region…