Articles on consumer behaviour

Displaying 1 - 20 of 26 articles

Spanish activists protest against retailers using factories in a building in Bangladesh which collapsed, killing more than 600 people. Reuters/Albert Gea

How divestment campaigns can change the rules in a profit-driven world

"Shaming campaigns" have been successful in attracting attention to transnational issues like inhumane working conditions and environmental degradation. But shaming guilty corporations is only the first step.
First in line Jason Ray (left) and Moon Ray (right) line up outside the Apple Store in New York, ready for the launch of Apple’s iPhone 6. EPA/John Taggart

All kneel at the temple of Apple’s latest technology

Just as with all the earlier versions of the iPhone, rumours abound about what Apple will announce this week in relation to iPhone 6 – new screens, different sizes, powerful chips, faster processing and…
Consumers make subconscious decisions on what to consume. Zoe/Flickr

Emotions and eating: a marketer’s dream?

Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly…
It’s hard to figure out exactly what Chinese shoppers want. _chrisUK

Tesco’s ‘secret weapon’ no use in China

Compared to westerners, Asian consumers are variety seekers. Their frequent store-hopping has presented western supermarkets with a difficult conundrum. Follow the same strategy that worked well with loyal…

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