Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
The drumbeat of data breaches and the growing problem of identity theft disproportionately harm low-income Americans.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.